Selfless is a pitch-black short film that delves into ambition, sacrifice, and faith through the lens of a Korean American family. I created the film’s visual identity, including bilingual title design (English and Korean), primary color palettes, and promotional materials, capturing the film’s darkly comical and ironic narrative. These assets played a key role in raising $15K to fund the early production phase.
Unlike many blackletter revivals, Selfless’s blackletter emphasizes broad-pen calligraphy to evoke a flame-like atmosphere. Each letterform was modernized and refined to its core, stripped of excessive decorative elements.
Since Korean blackletter does not exist, I meticulously developed Korean letterforms with matching serifs to align with the English title design for visual continuity.
The primary version features a hand-painted texture to evoke a gruesome, incendiary, and smoldering aesthetic, while a vectorized version with clean, uniform shapes supports broader applications.
